If you sell computer programs that you’ve written,
shareware programs, or information products on computer
disk, there are two little-known ways to make extra sales.
Use these methods and increase your sales!
The first way is to use a custom disk sleeve. Disk sleeves
are those paper sleeves that the disk is enclosed in. Most
are plain white. That’s a waste!
You can make your own CUSTOM disk sleeve that can act as an
information flyer for the disk it carries, as well as a
catalog of your other products. If you have a laser
printer, you can even customize these for each individual
customer.
Take an 8 1/2 x 11 paper. On the 8 1/2 inch side, measure
four inches from one of the long sides. Do the same on the
opposite 8 1/2 inch side. Now fold the long way at this
four inch point. Hold the paper so that the 11 inch side
is horizontal, and the four inch high side is in the front.
Next, measure 2 1/2 inches from each side along the 11 inch
side. Fold each side, at the 2 1/2 inch point, to the
back. You now have a disk sleeve!
Use your laser printer to print a catalog of your products
on one side of the sleeve. Then, I turn the paper over,
and print information about the disk.
By doing this, you make use of what would otherwise be
blank space and extra mailing weight. Your sleeve weighs
only a fraction more than a regular sleeve, so it doesn’t
effect postage costs, and it sells products for you!
The other way to increase your sales is to include a
catalog on the disk itself. This is as easy as typing a
letter.
With your word processor, type a letter to your customer,
telling them that you have some resources that they can
benefit from. Then, list your other products and services.
Be sure to tell the customer exactly how they will benefit
from each particular product/service. Then, when your
letter’s finished, save it as an “ASCII text file.”
Almost all word processors will have this option. An ASCII
text file can be loaded into any word processor, or can be
displayed by typing “type (file name)” to show it on the
screen, or “type (filename) > prn” to print it out. Save
your letter with a name like README or READIT, something
that will get your customers attention when they look at
the directory of the disk.
On your disk sleeve, label, or instructions that you
include with the disk, urge the customer to look at your
file. Tell them you have important information for them.
Including your product listing this way will add NO weight
whatsoever, and will only add the time it takes to create
it. A short text file such as this shouldn’t effect how
long it takes to copy the disk for the customer.
When you sell products on disk, you have two easy methods
to use to increase your sales potential. Use both, if you
want, and you’ll see a marked increase in your sales!
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